AGENT REPRESENTATION IN REAL ESTATE
THE BUYER WHO CONTACTS THE MARKETING (LISTING) AGENT DIRECTLY RECEIVES ONLY SELF REPRESENTATION HOWEVER AGENT REPRESENTATION IS AVAILABLE WHEN REQUESTED.
THE MARKETING (LISTING) AGENT
NORMALLY REPRESENTS
THE SELLER’S INTEREST
$ THE MARKETING (LISTING) AGENT’S NORMAL
DUTY IS TO GET BEST DEAL FOR THE SELLER $
WHEN YOU WORK WITH
THE MARKETING (LISTING) AGENT AS A CUSTOMER,
YOU REPRESENT YOURSELF
DUAL AGENCY OCCURS WHEN AN AGENT
REPRESENTS
BOTH THE SELLER AND THE BUYER.
DUAL AGENCY MUST BE APPROVED BY BOTH THE SELLER(S) AND BUYER(S).
THE AGENT’S ABILITY TO FULLY SERVE EITHER PARTY IS
WEAKENED
WHEN THE AGENT MUST REPRESENT BOTH THE
SELLER AND THE BUYER
THE BUYER AGENT
REPRESENTS THE
BUYER’S INTEREST
$ THE BUYER AGENT’S NORMAL DUTY IS TO GET BEST DEAL FOR THE BUYER $
WHEN PURCHASING REAL ESTATE AND YOU NEED
REPRESENTATION, ASK FOR REPRESENTATION. . THE SELLER IS BEST REPRESENTED BY AN AGENT WHO DOES NOT
ALREADY REPRESENT THE BUYER. THE BUYER
IS BEST REPRESENTED BY AN AGENT WHO DOES NOT ALREADY REPRESENT THE SELLER. BUYER ONLY REPRESENTATION IS USUALLY FREE
HOWEVER A LEGAL BUYER AGENCY CONTRACT IS REQUIRED.